Tag: snapchat

2nd December 2015 London, UK

Steven Hardy

by Steven Hardy

Social Media Manager

Snapchat: reaching the right people

In October I blogged  about our first exploration of Snapchat as a tool to communicate and engage with people on the work of the Foreign Office. I signed off with a challenge to myself to understand how best to measure and evaluate our success on an app with very limited analytical capability and no website for […]

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23rd October 2015 London, UK

Steven Hardy

by Steven Hardy

Social Media Manager

Here today, gone tomorrow… But see you again soon

Approximately 50% of users 18 or under. Real-time images and videos that disappear once viewed. Messages that only allow 37 characters of text. At first glance Snapchats vital statistics do not appear the ideal fit as tool to communicate the nuances of diplomacy but its relentless growth encouraged some further examination. Like the channel itself […]

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