How do you put a monetary value on a brand?

UK IPO is partnering with leading Indian intellectual property (IP) law firm Anand and Anand to study brand valuation and IP commercialisation in India.  The methodology behind putting a value to a brand – in monetary terms – is still in the stages of being studied and understood not just in India, but around the world.  Further work around IP commercialisation has been included by the Indian government as one of the commitments under the National IP Policy as well.  The study, therefore, is timely.

On November 8, Anand and Anand brought together a range of experts on IP valuation from India and the UK in a conference in New Delhi.  It was a was a good attempt at bringing several Indian start-ups and SMEs under one roof and informing them of the various methods of brand valuation, why it is critical to the longevity of their businesses, how one must avoid commercial pitfalls, and how best intangible assets can be best protected.

Some of the key themes that emerged and questions that were raised in the conference will go towards populating a primer that Anand and Anand are in the process of formulating.