Andy Pryce

First Secretary Public Affairs Washington

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Sunday 14 September, 2008

Google, the Queen and profile

It has been reported that The Queen will visit Google's UK headquarters next month.
 
It is tempting to write a long post about misconceptions and stereotyping of the UK as some sort of heritage park. Suffice to say that this story covers two key selling points for the UK: (i) how web savvy and innovation oriented us Brits now are and (ii) how the UK is Europe's number one destination for inward investment; businessmen are not generally known for making decisions on the basis of heritage. Great to see that Google have staff in the UK. David Miliband has frequently spoken of how he sees the UK acting as a global hub.
 
I would love to hear the perceptions that our readers have of the UK, its policies and how they see our role in the 21st century.

Posted at 11:00 14 September 2008 by Andy Pryce  |  Comments[1]

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To be honest, i've been wondering recently just how web savvy and innovative we truly are. As a recent graduate of the University of Kent, I have developed a real passion for electronic marketing, specifically marketing through the social media. My final dissertation examined the impacts of the social media on an organisation's brand equity. Although I have read extensively about blogs, reputation aggregators, e-communities and social networks, my subsequent experiences thereof were somewhat surprising. Of all the people I know, only one individual has reported blogging. I had anticipated that the number of people engaging in blogging would have been significantly higher. I myself only began blogging earlier this week, primarily because I have been preaching the benefits thereof for months now! On the other hand, social network uptake seems to be significantly higher. Organisations wishing to invest in the UK should recognise where British web stregths lie. The question remains though; are us Brits truly as web savvy as those from other nations?

Posted by The Lovable Rogue on September 27, 2008 at 11:27 AM EDT #

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