Stephen Hale

Head of Engagement, Digital Diplomacy

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Wednesday 05 November, 2008

Why would a diplomat blog?

Our blogs have received some attention in the UK press in the last few days, first in the Observer and then the Telegraph.

The articles take a well intentioned and well written blog about one of the more interesting roles in the Foreign Office (a "floating" diplomat filling urgent roles in our embassies around the world) and use it to make a wider point about the global financial crisishighlighting the - undeniable - attractions of a short posting to our small High Commission in the Seychelles.

In troubled economic times such as these, Government officials might be forgiven for trying to portray an image of hard work and frugality. Not, it would seem, Marianne McCurrie, a roving diplomat with the Foreign Office...

I don't know Marianne, but I think she would have been surprised to have made national newspaper headlines, particularly as her blog actually answers many of the rhetorical questions the articles pose about the nature of her work.

She knows (as I, and other FCO bloggers do) that by writing a blog - by adding your thoughts, your name and your photograph to a public facing website - you make yourself a public figure in a way that government officials have never really been before. Our blogs probably do make us fair game for columnists, even if we usually have quite niche target audiences (potential recruits to the FCO in Marianne's case, the social media community in mine).

So why would a diplomat blog? Why would a government official expose themself in this way? What is to be gained by posting regular personal refections, presenting them in chronological order, and inviting comments?

I'll set out in my next few posts how we're using blogs in the Foreign Office, and why we think it's worthwhile. I'd like to hear your thoughts too.

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Comments:

Two things: 1 Anyone who knows Diplomats knows that they were born to blog. Diplomats have great knowledge about the countries and regions in which they work. They love showing this. Good old telegrams have allowed them to share knowledge with a small group of colleagues - many of whom haven't had the time to read the reports. Blogs give Diplomats a chance to share their knowledge with much larger and more diverse communities who have a real interest. We might even see this as a return on the public's investment in them. 2 The Foreign Office will always find it difficult to demonstrate value for money. People pay taxes for education. Their kids go to school. They see a result. They pay for healthcare, fall under a bus, and see - or maybe not, depending on which part of them fell under the bus...but you get the point. We pay for Diplomats, and what? They engage in Diplomacy. Blogs are a great way for you to explain why we have and should continue to have a Foreign Office.

Posted by Gavin Proudley on November 05, 2008 at 01:10 PM GMT #

It's been fantastic to see how FCO has made use of these blogs, particularly the choice of bloggers at key moments - the Zimbabwe election, declaring independence in Kosovo, and so on. How do you persuade people that there's time in their schedule for blogging? Assuming you're persuading them... or are they coming to you now? Plus, I'd like to know a bit more about the choice of the Roller platform to power the blogs. You're the only site I've ever seen using it, and I'm guessing there are particular reasons for the choice.

Posted by Simon Dickson on November 05, 2008 at 05:08 PM GMT #

I think the main problem with Marianne's blog was that it was a bit twee. It sounded like a postcard and I didn't really learn anything about the Seychelles apart from the nice beaches and the diving. Maybe some people enjoyed this 'postcard from the FCO' but I thought it was a bit of a waste of time.

Posted by Mark on November 05, 2008 at 10:07 PM GMT #

I love that you guys blog! it seems odd the the British papers would take the blog by the diplomat in the tropics and twist it like that...but maybe they needed it to sell? and that gives it more controversy? I dont know. Maybe they 're jealous? ; I am. I want to be on an island in the tropics! except that we're actually having summer like weather here in Toronto at the moment which is very odd for November but Im not complaining! I actually think , to answer your question, that there are immense gains to be made just not necessairily easily measurable or immediately apparent. for example I just made a new friend right? you! and we have the same name! : now that may not lead to anything...but it might, who knows. cheers!

Posted by Steve Mc. (Canada) on November 06, 2008 at 04:43 AM GMT #

Dear Stephen, Your job sounds very interesting and I think technology is an important resource in helping achieve foreign policy objectives. I was just wondering whether the FCO is doing anything to increase access to technological resources in the world where there is a lack?

Posted by James on November 06, 2008 at 11:11 AM GMT #

You have quoted the Telegraph article there, not the Observer one, which was just a poke at her 'gap year postcard' and that her less fortunate colleagues are jealous. But the point isn't that the blog has made her a public figure: taking public money has done that.

Posted by Jethro Harris on November 06, 2008 at 12:37 PM GMT #

Simon - thanks for your comment. I'll come back to the question on who blogs, but the quick answer is: it's a mix - some we commission, some volunteer. On Roller - it was recommended to us because of the ease with which we could integrate it with our web platform. We've been pretty happy with it so far. But I'm open to be persuaded that Wordpress or similar would be better suited. Some other users of Roller: blog.usa.gov, blogs.sun.com.

Posted by Stephen Hale on November 06, 2008 at 03:45 PM GMT #

James - thanks for your comment. The FCO may get involved in particular projects, but development is more the responsibility of the Department for International Development. You can read their blogs at blogs.dfid.gov.uk.

Posted by Stephen Hale on November 07, 2008 at 10:29 AM GMT #

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