Stephen Hale

Head of Engagement, Digital Diplomacy

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Wednesday 20 May, 2009

More on London Summit evaluation

I've blogged before about evaluation and our London Summit digital campaign. We've now published the detail: Evaluation of key performance indicators.

It's a full evaluation of the performance indicators we set for the London Summit website back in January. It uses survey responses and metrics from our own web platform and Google Trends to test how we performed against our own objectives.

The highlights:

  • 4 objectives
  • 13 KPIs
  • 3 were fully met
  • 4 were partially met
  • 4 were not met
  • 2 could not be assessed with the data we have


Details in the report.

Posted at 16:50 20 May 2009 by Stephen Hale  |  Comments[2]

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Thanks for sharing the evaluation of this major on- and offline event. It is extremely useful, the format is accessible and it is a great contribution to the growing body of analysis of the performance of governments' digital engagement activity.

Posted by Ross Ferguson on June 05, 2009 at 09:06 AM BST #

Dear Stephen Hale - just a tweet before leaving off, then on again between my two domiciles. What I put up before was, that I appreciated improvement here in David Milliband as blogger site. However externally at Ed Balls Schools, babies and children site, we still get some vital symbols non-available for emailing - hence my trying it to limit corruption of texts. If you are on improvements for Gov.UK there as well, some progress has also transpired. With good wishes for a future of interest cum dedicated progress. As for me, had too much frustration progressing with ageing. Also became expert at Arithmetic. Yours faithfully, Stefan Peter, MatStuCit, UKinEU.

Posted by Stefan Peter. on June 10, 2009 at 03:31 PM BST #

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