We're nearing the end of our digital campaign in the lead up to the London Summit.
The foreign leaders are arriving, our debate phase is almost over, and we're now focussing on covering the summit as it happens and reflecting the global reaction.
The summit is everywhere now (in old and new media), traffic to our web presence has soared, and people have taken to the streets of London. It seems silly to think that a few weeks ago, we were thinking about ways in which we could generate interest.
Over the next couple of days you can watch the live stream from the summit, and we'll be featuring other content as it happens on the London Summit site.
I'll post more on what we did, what worked and what didn't, and what we've learned.
Posted at 13:10 01 April 2009 by Stephen Hale | Comments[0]
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