Executing UK Trade and Investment’s Strategy
I am back again at the office after spending a few days in Ecuador participating at the Latin America Trade and Investment Conference. UK Trade and Investment launched its strategy last year, but as it is known a good strategy without a proper execution is just good intentions. So, after the meeting in Buenos Aires where we discussed the focus and the measurements to drive the performance of UKTI’s new strategy, we followed up with this conference. The purpose of this meeting was to work on the synchronisation and generation of both horizontal alignments between headquarters and posts, and vertical alignment within the Embassy and between the commercial sections in the Latin American region. UKTI is no different from any organisation that wants to have sustainable growth by creating value for its clients and at the same time engage its employees. This is the challenge for all of us.

Ecuador is a fascinating country. People’s positive attitude and service are remarkable. In this competitive and challenging world, customers want to feel unique and appreciated and in Ecuador they have implemented this philosophy across different sectors.
During my visit, I had the chance to spend some time with my family and also with dear friends. The photographs posted in this blog are courtesy of my good friend Pablo Corral Vega, who is an Ecuadorian world class photojournalist. (www.pablocorralvega.com)
Posted at 12:35 08 November 2007 by Maria Pia Gazzella |

