Word of mouth

I was invited to participate IN a Conference on PPP-Private Public Partnerships, organised by Libertad y Desarrollo, Chilean Think Tank, recently elected the most influential Think Tank in Chile.  The key speakers were the former Chilean Minister of Health and Ignacio Sanchez de Ocaña Ruiz de la Prada, Spanish consultant at IESE Business School Universidad de Navarra.

The reason why I would like to share this event with you is because although there was no direct British presence, all the presentations highlighted the expertise of British companies in this field and the importance of having an organisation like Partnerships UK assisting in the process.  This was excellent publicity for the UK PPP sector, especially because it came through opinion leaders and it is clear example of the power of word of mouth. Word of mouth is one of the most powerful marketing tools at the moment especially since we are all bombarded with information.  We have had several activities on PPP to facilitate the adoption of the model and to facilitate market access in the past. So, it is refreshing to see that the message is expanding through word of mouth.

Last August, I had the opportunity to assist a presentation by Phillip Kotler, one of the world's foremost experts in the marketing field. He considers that "The 21st century is going to be the century of 'word of mouth,'" and companies and organisations should consider using more effective public relations campaigns and word of mouth to promote their products.  Do you agree?

Posted at 20:21 22 November 2007 by Maria Pia Gazzella  |  Comments[2]