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The answer is the GREAT campaign to deepen business and education links between Britain and Turkey.
I wrote about the launch of the GREAT campaign last month. That included the goals of doubling trade between the UK and Turkey in both directions by 2015, boosting investment and encouraging the brightest and best Turkish students to come and study in British universities.
Now we’re taking the messages further with posters across Istanbul showing the main themes of the campaign including “Business is GREAT”, “Innovation is GREAT”, “Creativity is GREAT” and “Knowledge is GREAT”.
We’ll be doing more GREAT-themed stuff at the Europe Day celebrations on Istiklal in Istanbul on 11 May. Come and join us! And watch out for more GREAT-themed events over the year ahead.
PS Special offer! If any reader spots more than ten GREAT posters around Istanbul do tell me by commenting on this blog or by tweeting a message to @leighturnerFCO and I will be delighted to extend a message of congratulation.